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Mobile App Development
Bring to the table win-win survival strategies to ensure proactive domination.
Smartphones are the most important gadget that everybody uses these days. According to a study conducted by GitHub, more than 60% of people even sleep with their phones in their hand, and the first the thing they do is check their phones when they wake up in the morning. Considering this strong connection between users and phones, business entrepreneurs and startups have successfully exploited the opportunity by creating mobile applications for almost every single thing. Today, almost every single business big or small, having conventional bricks-and-mortar physical store’ are having mobile applications too, in order to keep their audience updated, connected and engaged.
If you are too planning to launch a mobile application for your business, then no platform could be better than launching it on the Google Play Store, which provide you with an instant outreach to billions of users. And, if you are new and have no idea about how to submit an app to Google Play Store, then this step-by-step guide is what will help you the best!
Below listed are the 8 easy steps that will help you uploading your mobile app to Google Play Store. Let’s start.
Step # 1: Create A Developer’s Account on Google Play Store.
Step # 2: Create Wallet Merchant on Google & then link it to your Google Developer’s Account.
Step # 3: Upload your App on Google Play Store.
Step # 4: Upload Android Package Kit.
Step # 5: Now Prepare Your Store Listing.
Step # 6: Add Rating to You Content.
Step # 7: Choose a Suitable Distribution and Pricing Model
Step # 8: Publish Your Mobile App.
The first thing that you need to do is to create a developer account on Google Play Store. This is a prerequisite that you have to have and creating this account is no rocket science; it is rather a very straight forward process. You can create you Google Play Developer’s Account in 4 simple steps as listed below;
And you Developer’s Account is now ready to use.
Step 2: Create A Google Wallet Merchant & Link It to Your Developer Account
The second step is to create the Google Wallet Merchant. You need a merchant account, so that you can receive payment from your user for downloading the app or again in-app purchases. All the payment that your app users will make will be received and collected by this account. And above all, creating this account is also not a problem at all. All you need to do is follow these simple steps;
And, your Google Wallet Merchant Account is also ready to be used and also linked with your Google Developer’s Account.
Now, third and the most import step is the uploading of your app on Google Play Store. Once your Google Developer’s Account and Google Wallet Merchant Account are ready and linked, you can now opt for uploading your app on Google Play Store. Although a lot of startups and entrepreneurs fear this step the most, but if you will follow our provided instruction, you will soon find out that it is not difficult at all. So, here is what you need to do;
Now, at this stage, you will be having two options for proceeding with your app uploading process. You can either Prepare Store Listing or Upload APK (Android Package Kit). To complete each of these choices, details are mentioned below.
Android Package Kit commonly called APK is basically a file format for Android mobile applications which stores, installs and distributes a mobile application over different Android devices. You can either drag and drop your APK into the box or simply browse and navigate it from the system. Here is step-by-step instructions of how to do it.
You can choose amid Internal Test, Closed Test or Open Test, if you want to try-out your app among certain group of users. But, if you have already tried and tested your audience and ready to launch it to the mass audience, then ‘Production Release’ should be you selected option. However, we always recommend our clients undertake a comprehensive testing process with a smaller audience to make sure the app is glitch free and is ready to efficiently introduce to a massive audience.
Now, comes the step, when you will fill in all the information about your application in order to successfully upload it to the Google Play Store. For this step, you can either complete filling the information in one-go, or you can also save a draft to complete it later. For this step, we usually recommend our clients to recommend their marketing & branding team or experts, in order to develop an app profile that rightly represents your business requirements. To complete the step, follow these instructions;
All the information that you will be entering will actually be creating brand image of persona for your application, which will actually stay in your users’ mind as long as they will keep using your app. And, this is the information which helps your potential users deciding whether to download the application or not. So take your time and complete this step very carefully.
If not rated, there are very high chances that your mobile app will be soon removed from Google Play Store. To save it from removing, click on your app in ‘Play Console’ and then select ‘Store Presence’ from the main menu. Rating your app will help attracting suitable and relevant audience towards your app. Nevertheless, make sure that you have provided the correct and accurate information and rating about your app. Because, a false rating will not only misguide your users but it will also get your app removed or suspended from the Google Play Store.
This is the second last step, and soon you uploading process will be complete. Now comes the time, when you decide that whether your app is going to be Free or will it be Paid. Nevertheless, Google Play Store always gives you the option to switch you Paid App to Free App, but you cannot make a Free App a Paid one later. So select wisely and thoughtfully about the pricing model of your app. Once you have selected the pricing model, now you are required to choose countries where you want your app to be distributed. This either could be set to ‘All Countries’ or you can select specific countries one by one that you feel suitable for you app distribution. Moreover, you can also choose particular devices and Android programs for your app.
Now, this is last step. All you need to do here is to go back to all the previous steps, making sure that all of them are thoroughly complete. In simple words, recheck all the details, before thing the ‘Publish Your App’ option. Nonetheless, you will be notified for any missed information, warning or any other kind of error that will be hindering the upload process. So, here, in this step, REVIEW, REVIEW & REVIEW, before publishing. Finally hit the ‘Release to Production’ button, and you app will be commercially available to all your chosen countries.
Once done publishing, you might think that your journey is complete, but in actually a new journey starts here. On Google Play Store there are over 3 million applications and hence every app requires a very strong and active marketing strategy to caught the eyes of the users.
So, always remember that creating and running a mobile app is not a one-time thing; and it rather requires persistent efforts to make it trendy and successful; else it will soon be overshadowed by its competition. If you want your app to be trendier, then talk with our experts and ask for their professional advice.
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